BNB 2001 Education Website: Professional

Weightlifting Biomechanics
Nader Nejat
Omega Media
PO Box 20610
Oakland, CA 94620
Tel: 415.596.6342
info@omegamedia.com
www.omegamedia.com
http://sydney2000.nbcolympics.com/?/sponsors/adi/bi/olift/haworth/datavishaworth.html

Watch a video about this project. Broadband (DSL or Cable Modem) recommended.
QuickTime (.mov) recommended for Mac & PC
Windows Media (.wmv) recommended for PC

Quokka Sports uses data and information to explain the sports experience, and produced scores of data-rich interactive features as part of NBCOlympics.com. The adidas Weightlifting Biomechanics series was produced for multiple athletes in a reusable Flash application, and shows the intricacies and complexity of a lift in a simple, yet entertaining interface. The feature was built in conjunction with adidas, and showcases its top weightlifting apparel. The integration of adidas into the piece was a "beyond the banner" solution for adidas.