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BNB
2001 Personal Website:
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WildBranches Design
Debbie Rich
1536 la Playa, suite 2
San Francisco, CA 94122
Tel: 415.990.5439 (cell)
debbie@wildbranches.com
www.wildbranches.com
Watch a video about this project. Broadband (DSL or Cable Modem) recommended.
QuickTime
(.mov) recommended for Mac & PC
Windows
Media (.wmv) recommended for PC
Project Description: A Mac-based showcase for my commercial and personal
work in print, interactivity and storytelling that emphasizes how
I transform words into images.
Since 1995, I have been professionally transforming words into images
for marketing collateral. Until Wildbranches.com, however, I had not
developed my own self-promotion beyond the requisite business card
and letterhead. How can someone as complex as me be packaged?
From an art direction standpoint, I wanted a Web site expressive of
both my creative accomplishments and my personality, as the two are
intertwined. The piece also needed to convey my diversity in the Arts,
and my design stylization, which typically mixes digital and traditional
mediums.
I have often been complimented on my company logo, a tree with media
tools "branching" off. So, I expanded this concept into five informational
sections referencing the logo icons. Portfolio displays commercial
projects in print, Web and interactivity. Gallery highlights my painting
and illustration work. Storytales is an evolving showcase for collaborative
digital storytelling. Sketchbook posts my ideas in progress, and Resume
is, well, self-explanatory.
In its design, I approached Wildbranches.com like any blank canvas:
creating a clean structure, carving out white space, then layering
in textures and color. Over a green digital underpainting, I color
coded each content section, then scanned organic objects as navigation
swatches. The initial layout was done in Freehand, with assets created
in Illustrator and Photoshop. Animation and scripting are executed
in Flash in a Load Movie structure.
Wildbranches.com is now three months old. Upcoming elements include
project scopes, truer interactivity, slimmed load time, and a *very
cool* splash page of the tree logo sprouting. Also, look for an expansion
of Storytales, as my stories grow wildly...
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